Promotional booklet published by the Lethbridge Daily Herald largely about the city of Lethbridge, including its schools, banks, homes of prominent citizens, agricultural and industrial opportunities, hotels, energy products [coal, natural gas] and farming and ranching opportunities [wheat production, livestock raising]. Shorter segments on other Southern Alberta municipalities [Warner, Stirling, Taber, Magrath, Cardston, Raymond, Carmangay, New Dayton, and Medicine Hat] featured as well.
'Why I Love the West" by J. D. Higinbotham [poem]; "Southern Alberta - Past and Present" by E. N. Barker, Cardston; "Lethbridge Coal Fields - Among Largest and Richest in the World"; "Lethbridge City Council, 1912"; "Canadian Board of Control - Executive and Committeemen of the Seventh International Dry-Farming Congress"; "Mayors of Southern Alberta Towns"; "Our Fine Schools - Lethbridge has Buildings and Equipment equal to the Best"; "Our Civic Progress - Gratifying Story of Municipal Development"; "Transportation - Lethbridge, Strategically Situated, will be Important Railway Centre"; "Lethbridge Exposition - Story of Growth as told by the Secretary"; "Lethbridge Parks and Boulevards" by H. J. Goode, Chairman Parks and Boulevards Committee, of City Council, 1911; "Industrial Lethbridge - Splendid Vantage Point for Manufacturers"; "Lethbridge in Summer Time"; "Southern Alberta - An Agricultural Paradise"; "The Lost Mounted Policeman" by J. D. Higinbotham [poem]; "Our Natural Resources - Their Conservation an Imperative Patriotic Duty"; "Farm Woman's Problems - What the New Movement Means to the Farmer's Home"; "Women as Farm Owners" by Clinton M. Shultz; "The Dry-Farming Congress - What it Means to the Future of Southern Alberta"; "Southern Alberta - Land of 12 Hours a Day Sunshine"; "Lethbridge in 1911 - Essay by Lethbridge School Boy which won premier honors in Board of Trade Contest"; "Warner - A Town that Keeps Growing"; "Stirling - A Town With a Future"; "Thriving Taber - One of the coming big places of the South"; "Magrath - The Garden City"; "Cardston - Situated in one of the richest belts in Alberta"; "Raymond - The Home of Opportunity"; "Carmangay - Leading Centre of a Populous District"; "New Dayton - One of the Garden Spots of the South"; "Will Transform Vast Country - South Alberta Land Company"; "Medicine Hat, Alta. - The Industrial Centre of the Great North West, and the Centre of the Largest Field of Natural Gas in the World"; "Woman's Activities - Lethbridge Ladies do much for advancement of the City"; and "Story of Progress - Told by Statistics".
Also includes approximately 170 black and white [B&W] photographs, portraits, and illustrations.