Annual report produced and published by the Canola Council of Canada (CCC) for the 2007-2008 crop year. The report includes information about the CCC's 2007-2008 performance highlights and organizational structure, as well as general updates regarding the canola industry in 2008, including charts and statistics.
"Our Great Journey - "Growing Great 2015" is a canola industry-wide strategy for achieving specific targets ... In order to reach these targets, the industry will focus on five strategic directions: increased sustainable production; increased consumption and value; improved market access; improved quality of canola oil, meal and seed; and improved understanding of the canola industry."
Each of the five main sections of the report [Sustainable Production; Consumption & Value; Quality; Market Access; Understanding] contains explanations of the CCC's progress in that area in 2008.
Table of Contents:
Chairman's and President's Messages (p. 2)
Who We Are (p. 3)
Increase Sustainable Production of Canola to Meet Demand (p. 4)
Increase Consumption and Value of Canola Seed, Oil and Meal (p. 6)
Improve Quality of Canola Oil, Meal and Seed (p. 12)
Improve Market Access for Canola and its Products (p. 14)
Improve Understanding of the Canola Industry (p. 16)