Illustrated promotional booklet produced by the [Fort] Macleod Board of Trade ca. 1912 for the purpose of encouraging "prospective new-comers" to settle in Macleod, Alberta "because it's a good place to live in", "to invest in", and "to grow in".
Contents:
Introductory - This Is Intended for You: Read It; "Questions You Have a Right to Ask, and Answers I Have a Right to Give" by John Richardson [What Is Macleod, and Where Is It Situated; Is It Easy of Access, or Is It 100 Miles From Nowhere; Is Macleod At a Standstill, or Is It Growing; What Are the Signs of Development; What Kind of Newcomers Is Macleod Anxious to Receive; What Are the Chances for Obtaining Employment; What Is the Cost of Living; Is Macleod a Good Place to Live In; Is Macleod a Desirable Place for a Man to Bring His Family; Are the Rates In the Town of Macleod High; What Is the Character of the Surrounding Country; What Is the Character of the Soil; Is Irrigation Necessary; Is the Land Clean; What Is the Cost of Land to the Settler; What Will the Land Produce; Is Dry Farming Resorted To; What Size Tracts Can Be Obtained; How May Land Be Procured; What Is the Character of the Climate; What Is the Price of City Property; What Opportunities Are Afforded Homeseekers; Please Mention Some of the Openings for Men With Limited Means]; "How the Panama Canal Will Double Macleod's Population" by John Richardson; How Macleod Grows; Macleod Wants Industries [Business Facts for Business Men; Transportation Facilities; Geographical Position and Location of Markets; Fuel; Inducements]; "Macleod in a Nutshell"; A Few of Our Industries; Industries We Expect to Get; Industries We Are Working Hard to Get; With a Market Like This At Our Back Door We Cannot Help But Grow; Coal Rates to Macleod; Other Coal Rates; Cost of Construction Materials [Cement; Lumber]; Hotel Accommodation; Railway Fares to Macleod; Signs of Macleod's Growth [Post Office Business 1910-1912; Assessment 1907-1912; Building Permits 1909-1912]; Business Opportunities Macleod Wants.
"Macleod in a Nutshell":
Population is 2510; 2 newspapers; 3 printing plants; 4 chartered banks; concrete sidewalks; large grain elevator; prosperous farmers; owns its own townsite; owns waterworks and water supply is pure; owns its own electric light plant; 2 lines of railway; one of the largest and best-equipped public and high schools; 4 churches [English; Roman Catholic; Methodist; Presbyterian]; a shorthand, typewriting and business college; a general hospital; 2 military organizations; North West Mounted Police headquarters; orders of fraternal societies; 4 hotels; 2 theatres; 2 social and business men's clubs; athletic grounds; Exhibition grounds; Agricultural Association; horse show; poultry show, etc.
Illustrations:
"Macleod the Railway Hub Of Southern Alberta" [map]; "A View of Macleod, the Alberta town that is growing by leaps and bounds"; "Cutting grain in one of Macleod's famous wheat fields"; "Macleod's New Municipal Building"; "The Macleod Stone Quarry - One of Our Growing Industries"; "A View of Main Street, Macleod"; "Wealth in a Macleod Wheat Field"; "Fish caught in the Old Man River"; "A Macleod businessman fishing in the Old Man River, Macleod"; "The bridge across the Old man River, west of Macleod"; "A Traction-Engine Threshing Scene"; "The Hudson's Bay Company's store at Macleod"; "Macleod Has Many Prosperous Homes. This Is One Of Them"; "Standing in a Macleod wheat field"; "A Canadian Pacific locomotive at the Macleod Round House"; "Another View Of the Town Of Macleod"; "A farmer with four four-horse teams at work on a Macleod farm"; "The Queen's Hotel at Macleod"; "Macleod's New Hospital"; "Macleod Landmarks - The Court House; Macleod's power house; Macleod's new creamery; Entrance to the North West Mounted Police Barracks"; "The Macleod Public and High School"; "Geographical Location of Macleod Alberta" [map]; "This is how the Province of Alberta advertises itself"; "The Connaught Hotel"; "Scenes at the Macleod Horse Show"; "Distributing Houses at Macleod"; "The C.N.R. track cutter preparing a road for railway activity"; "a Macleod cricket match in the middle of February, 1912"; "Freight in the C.P.R. yards at Macleod".