Item - PE000945 - "Alberta’s Scenic Circle - Complete, Detailed Information: Mapped and Illustrated" brochure and letter to Deer Lodge, Lake Louise

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PE000945 - "Alberta’s Scenic Circle - Complete, Detailed Information: Mapped and Illustrated" brochure and letter to Deer Lodge, Lake Louise

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  • 1953 (Creation)

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10.3 x 23.3 cm trifold brochure

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Alberta Motor Association brochure titled: "Alberta’s Scenic Circle - Complete, Detailed Information: Mapped and Illustrated." When unfolded, the front cover expands to a green and white pencil drawing of a mountain scene. It is captioned: "Mt. Athabasca and the Athabasca Glacier." When unfolded initially, the brochure contains information regarding the province of Alberta’s national parks, a small map of the major highways in Alberta, a list of approved conveniences, (hotels, camps, cafes, etc), a listing of prices for entry into the parks, and several images of park scenery, (including Mount Rundle, Athabasca Lookout, and Mount Edith Cavell). The bottom of one interior page notes: "Alberta Motor Association Edmonton-Lethbridge-Calgary-Medicine Hat-Red Deer." The brochure unfolds again to a large map of Alberta and British Columbia. It depicts the major highways, including Alberta’s Scenic Circle, major points of interest and geographical landmarks. The brochure unfolds once more to include a detailed description of the Circle Tour, including miles from destination to destination, directions, and a description of each site.

Inside the brochure is a letter, printed on the back of an advertisement for Deer Lodge. The letter is from Ivan R. Baker, and requests a cabin for three nights at Deer Lodge, Lake Louise. Letter came from San Gabriel, California. The advertisement on the front includes a b&w picture of Deer Lodge, as well as Rates for the 1953 season. It includes rates for meals, directions to the lodge, nearby sites, and bus rates from the train to the hotel. 

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Bruce Peel Special Collections is part of University of Alberta Libraries.

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